40PIES
IDENTITY
Year
2016
Client
40pies petrol station & restaurant
Art Direction & graphic design
José Francisco Carsí Navarro,
Roberto Heredia del Rey
#naming, #branding, #identity, #signage
40 pies is a deep project of naming, branding and design applications. The architectural project was carried out with recycled industrial containers, which serve as a petrol station and restaurant in the region of Castellón. The size of the container (40 feet, in spanish 40 pies) gives the company its name.
The graphic identity takes the form of a container, a position arrow and warm colors as the image of the brand. A series of pictograms has been developed to identify the different areas of the architectural complex through its signage.
