COÉQUIPIER
IDENTITY
Year
2019
Art Direction & graphic design
José Francisco Carsí Navarro
Photography
José Francisco Carsí Navarro
#naming, #branding, #socialmedia, #photography
Coéquipier was born in 2019 as a showcase of my personal love for cycling and photography. After many years going to cycling races and taking pictures, I've decided to get an online portfolio for my archive, while covering new races with a design-driven instagram account. A 360º design work with naming, branding, social media and future print projects. Coéquipier is a well-known word in cycling peloton, the French word of domestique. With this name I want to recognize not only the big names of the sport, but also the other cycling profiles that made hero's victories possible.
