ELS PUCHE
EXHIBITION

Year
2018
Client
Museu Faller de València
Art Direction
José Francisco Carsí Navarro
Graphic design team
Roberto Heredia del Rey
Exhibition curators
Iván Esbrí, Víctor Valero
#branding, #identity, #exhibition
The Fallas festival museum, in Valencia, has held a number of exhibitions over the last four years dedicated to local artists. This time, the subject was a family saga of artists, the Puche, Julián, Pepe and Marina, from grandfather to father, to daughter.
The identity uses the links between the three artists, taking the well known portrait of Julián, in order to shoot Pepe and Marina in the same way.
Museography design was done in collaboration with the exhibition curators, having a chronology of the artists work as a central element of the showcase.
Several print and digital supports were produced for this exhibition, from advertising flags, to the catalogue cover or social media communication.